Harmonies Magazine
Now Reading
Massproductions, high-end mass production
Harmonies Magazine

Harmonies Magazine

Massproductions, high-end mass production

by
October 9, 2020
massproductions-mega-furniture-override
Furniture from the Mega collection

Chris Martin and Magnus Elebäck, founders of Swedish brand Massproductions, see styling as a challenge. Advocating a scientific and realistic approach, they design objects that combine the know-how of craftsmanship with industrial technology. A look back at the journey of two design icons.

Mass production does not mean low quality. Sweden’s Magnus Elebäck and Briton Chris Martin prove that. In 1999 they were both consultants to the Swedish design industry. The British designer had cut his teeth at Jasper Morrison’s studio in London, before leaving the UK to settle in Stockholm, where he is a freelance designer for Ikea. It was there too that he met his partner, with whom he launched, in 2009, Massproductions, a design and production company that was quickly acclaimed by experts in the sector, thanks to its modern and quality furniture. Adhering to the same functional and aesthetic vision of contemporary styling, the duo quickly abandoned commercially motivated development strategies to create a brand focused on the interaction between the object and its context.

Chief designer, Martin stands out with his style steeped in Scandinavian tradition, combining minimalism and modernity. Elebäck, CEO of Massproductions, takes care of the management and operation of the box. Launched as part of Stockholm Design Week in 2009 and the result of meticulous research into the properties of steel wire, their Tio range propelled them onto the international scene, won various awards and is part of the permanent collection of the National Museum of Fine Arts in Stockholm. Intended for indoor or outdoor use, it consists of a table and a stackable chair, in bent metal wire, galvanized and lacquered with weather-resistant polyester paint.

Read Also
Contemporary concept, sober and elegant lines, colors and muted tones resolutely in tune with the times, noble and quality materials… The multiple creations designed and sculpted by Terry Dwan have everything to seduce us. Take a look at this outstanding talent. An architect and designer at the same time, Terry Dawn has, for a long time, established his notoriety on the international scene, thanks to his remarkable style. Based in Milan, this native American but adopted Italian uses a language of her own. Born in 1957, in Santa Monica, California, United States, she began her career after studying engineering and architecture at Rice University, Houston, in addition to training in Fine Arts at Studio Arts Center International (SACI) in Florence, Italy. The designer, who won the Fulbright Fellowship to study the architecture of cemeteries and war monuments in Italy, graduated from Yale University in Architecture in 1984. After an experience alongside Antonio Citterio, with whom she collaborated from 1985 to 1996 and founded the Citterio/Dwan office, working on several projects and residential complexes, fairs and exhibitions, notably in Switzerland, Japan, Germany and Italy, she opened her own design agency in 1992 and got involved in great designs, whether in architecture or decoration. A book entitled Antonio Citterio & Terry Dwan: Ten years of Architecture and Design, signed by Pippo Ciorra, was published on the occasion of the exhibition that the duo organized in Bordeaux in 1993. At the same time, it multiplies design projects for the biggest publishers and won numerous awards at international competitions. In 1996, she began by developing industrial design plans for firms such as Sawaya and Moroni, Electrolux, San Lorenzo and Driade. An accomplished designer, she juggles with forms, materials and concepts, questions obvious codes, experiments and explores eclectic universes: from the architecture of private residences, public buildings and interior decoration, through the design and the from salon and exhibition design to furniture and porcelain or silver objects, she is interested in everything and comes out with flying colors. Marrying current vision with everyday functionality, some of her works are part of the permanent collection of the Design Museum at the Milan Triennale. Passionate, her career is marked by numerous explorations of the material where wood, her material of choice, occupies a privileged place. She enjoys working with it revealing its multiple aesthetic qualities, through several everyday basics, many models of which have become emblematic, such as Maui, seat in scented cedar wood, edited by Riva 1920, and the Napa armchair, object oscillating between functional piece of furniture and biomorphic sculpture, or even Implement, a desk composed of two juxtaposed and misaligned wooden boards. Her collaboration with Driade is crowned by the timeless Burgos and Bedda sofas. A sought-after speaker around the world, Terry Dwan has taught architecture at SACI, Florence, and co-taught architectural heritage conservation at the University of Milan. Since 2006, she has been Dean of the Council of the School of Architecture at Yale University and a member of the SACI Board of Trustees.
Terry Dwan, multifaceted designer

The artists offer innovations that exude a timeless charm and reflect their understanding and perception of contemporary elegance. Like their Dandy collection, simple and comfortable, based on quality, function and an elegance as discreet as it is worked. It includes a two-seater sofa, a four-seater, an armchair and a retro-looking ottoman. Ditto for the Crown Chair, with aerial seat reminiscent of the 70’s, the Sander Table, a coffee table with a glass look, the Icha chair or the Rose chair available in four wood finishes and with which the founders produce a 3D printing. Each of these masterpieces is the result of a challenge.

© 2021 HARMONIES MAGAZINE. ALL RIGHTS RESERVED.
Scroll To Top