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Studio Segers, creativity in the blood
Harmonies Magazine

Harmonies Magazine

Studio Segers, creativity in the blood

by
September 7, 2020
Furniture from the Mood collection for Tribù

A pioneer of Belgian exterior design, Studio Segers, winner of numerous awards and specializing in industrial design, particularly furniture and everyday objects, is a family practice bringing together two generations. Based in Maaseik, Belgium, it is one of the best in this sphere.

The adventure began in Belgium in 1989 when Rita Westhovens, graphic designer, and her husband Wim Segers, industrial engineer, founded their design office, Studio Segers. And as in some families, inventiveness is nestled in the heart of the genes, twenty years later their son Bob, also a product designer, joined the family business with his wife, graphic designer Marjan Brants. Together, the quartet forms a double pair specialized in design and graphic creation. Since its founding, the notoriety of the agency has been articulated around several key words: a rational and relevant approach to design, where functionality predominates and where form is sublimated, a strong taste for innovation and choice materials, which focuses not only on respect for the environment but also on ergonomics, comfort and user-friendliness.

To this is added the initial philosophy of the brand, namely a thoughtful aesthetic, devoid of any superfluity and which consists of an intuitive logical management of problems until they are transposed into characteristic entities. Strong, elegant and full of emotion, their productions, acclaimed by furniture, design and general public players, are quickly gaining international fame. Several times awarded by, among others, the Red Dot Design Award, the Good Design, Batibouw Communication Award, Ovam Ecodesign Award or the Henry van de Velde Label, the increasingly successful firm receives countless tributes for its work and contribution to the excellence of Belgian industrial design.

Multiplying collaborations with prestigious publishers, Studio Segers is thus developing partnerships that will lead to the creation of powerful and immortal pieces, now inscribed in the history of design. For Tribù, they designed the Praslin line. In 1999, they also designed the Natal range, which won a Henry van de Velde Award. The latter is the very first stainless steel range exhibited at the Design Hall of the Milan Furniture Fair. For Ariade, they made-up Arc, Splash and Nessy products. The architectural firm also created the Tailor Made modular sofa for Indera, and they imagined a first furniture collection for Younic, sets up interior design projects, as well as a series of products including the famous Cassecroute picnic table. Last year, they made the environmentally friendly modular bench, the H-Bench, for ECO-oh. The latter, made from household plastic waste, consists of two parts, with or without a backrest, which connect in various ways.

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Contemporary concept, sober and elegant lines, colors and muted tones resolutely in tune with the times, noble and quality materials… The multiple creations designed and sculpted by Terry Dwan have everything to seduce us. Take a look at this outstanding talent. An architect and designer at the same time, Terry Dawn has, for a long time, established his notoriety on the international scene, thanks to his remarkable style. Based in Milan, this native American but adopted Italian uses a language of her own. Born in 1957, in Santa Monica, California, United States, she began her career after studying engineering and architecture at Rice University, Houston, in addition to training in Fine Arts at Studio Arts Center International (SACI) in Florence, Italy. The designer, who won the Fulbright Fellowship to study the architecture of cemeteries and war monuments in Italy, graduated from Yale University in Architecture in 1984. After an experience alongside Antonio Citterio, with whom she collaborated from 1985 to 1996 and founded the Citterio/Dwan office, working on several projects and residential complexes, fairs and exhibitions, notably in Switzerland, Japan, Germany and Italy, she opened her own design agency in 1992 and got involved in great designs, whether in architecture or decoration. A book entitled Antonio Citterio & Terry Dwan: Ten years of Architecture and Design, signed by Pippo Ciorra, was published on the occasion of the exhibition that the duo organized in Bordeaux in 1993. At the same time, it multiplies design projects for the biggest publishers and won numerous awards at international competitions. In 1996, she began by developing industrial design plans for firms such as Sawaya and Moroni, Electrolux, San Lorenzo and Driade. An accomplished designer, she juggles with forms, materials and concepts, questions obvious codes, experiments and explores eclectic universes: from the architecture of private residences, public buildings and interior decoration, through the design and the from salon and exhibition design to furniture and porcelain or silver objects, she is interested in everything and comes out with flying colors. Marrying current vision with everyday functionality, some of her works are part of the permanent collection of the Design Museum at the Milan Triennale. Passionate, her career is marked by numerous explorations of the material where wood, her material of choice, occupies a privileged place. She enjoys working with it revealing its multiple aesthetic qualities, through several everyday basics, many models of which have become emblematic, such as Maui, seat in scented cedar wood, edited by Riva 1920, and the Napa armchair, object oscillating between functional piece of furniture and biomorphic sculpture, or even Implement, a desk composed of two juxtaposed and misaligned wooden boards. Her collaboration with Driade is crowned by the timeless Burgos and Bedda sofas. A sought-after speaker around the world, Terry Dwan has taught architecture at SACI, Florence, and co-taught architectural heritage conservation at the University of Milan. Since 2006, she has been Dean of the Council of the School of Architecture at Yale University and a member of the SACI Board of Trustees.
Terry Dwan, multifaceted designer

 

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